About us

We are a family run Chartered Management Accountancy practice and we specialise in helping small and medium-sized companies as well as personal clients. Our clients are of upmost importance to us and you can rest assured that you’ll receive a personable service from us at Willoughby & Co.



Donna Smets ACMA has 18 years’ Accountancy experience working in both Industry and Practice, so you can rest assured your Accountancy requirements are in safe hands. Donna qualified as a Chartered Global Management Accountant with the Chartered Institute of Management Accountants (CIMA) in 2012 and subsequently became a Member in Practice and Willoughby & Co was born.



Matthew Smets, our Business Development partner has been paramount in our growth establishing a strong and loyal client base. Matthew is also working towards becoming a Taxation Specialist for Willoughby & Co, sitting his Chartered Taxation exams, with the expectation to qualify in the near future.


Our values

Transparent fees

We pride ourselves on offering transparent fees which means you will receive a fixed price quotation so you’ll always know how much you’ll be charged.


Our clients’ discretion is of upmost importance to us so you can rest assured your personal financial information is in safe hands.


We offer value for money in comparison to larger practices in the area. You will often find our fees up to 50% cheaper.

Our values are the reason why we stand out from other accountancy practices

What our clients say about us

Referral scheme

At Willoughby & Co, we drive organic growth by delivering a quality and valued service. Recommendations mean everything to us and that is why we reward you for recommending us.

As a current client, we will reward you with a 20% discount on your year-end fee if you refer another client to us who uses our services. For each client you recommend that becomes a client of ours, you will receive this discount for the same number of years, i.e. recommend two clients and you’ll receive 20% discount for 2 years.

07740 341 925

Donna Smets | ACMA – Chartered Global Management Accountant


07886 306 746

Matt Smets | Business Development